Saturday, 6 June 2009

All about Skagen

Every characteristic of Skagen watches remains consistent to the
founder's original vision year after year: Ultra-slim, signature mesh bands;
sleek yet classic designs; and subtle, inspiring colors and styles based on
the pinnacle of contemporary culture.
 
The Skagen brand began as a result of a personal passion to design beautifully
designed, high-quality objects at reasonable prices reflecting a creative
Danish spirit. Skagen Designs has become a major force on the European watch
market, instantly becoming the leading watch brand in Denmark and the second in Germany.
 
Today, Skagen Designs operates both European and Asia Pacific Offices with its
U.S. Worldwide Headquarters sitting in Reno, Nevada, where the owners and
their 75 employees enjoy a quality lifestyle. The number of employees around
the globe reached 160 last year. Seen as a category leader, the brand offers
more than 250 watch designs sold in more than 5000 retailers worldwide. Skagen
also operates 2 flagship stores in Denmark, one in the inspirational starting
point of Skagen, Denmark and the other in bustling, modern downtown
Copenhagen. Additionally, independent Skagen concept stores are located in
Tokyo, Japan and Taipei, Taiwan with new openings in Nagoya and Korea planned
for later this year.
 
Limited-Edition 20th Anniversary Collection
 
In honor of the Anniversary Year, a special Limited-Edition Skagen
Collection has been designed. The unveiling took place at the legendary BaselWorld event from March 26 to April
2, 2009 where Skagen distributors and dealers from around the world
experienced the brand design and innovation first hand.
The Skagen 20th Anniversary Collection features one-of-a-kind men's and
women's timepieces with the brand's signature, best-selling, ultra-slim
stainless steel mesh bands in silver. New details include modern, over-sized
designs with shiny cases and clean, round dials. Adding to its collector's
style appeal, for the first time in the brand's history, the case backs will
include the signature of Charlotte & Henrik Jorst, the designers. All will be enclosed in a
specially designed gift box.
 
About Skagen
 
On the northern-most peninsula of Denmark where the North and Baltic seas
merge, the picturesque beaches of Skagen offer respite from the commotion and
complexity of modern life. It is no wonder countless artists have made their
pilgrimage here to capture the stark, elemental beauty of the sea, the light,
the air and the sand.
 
Two decades ago, Copenhagen emigres Henrik and Charlotte Jorst founded Skagen
Designs on the same aesthetic ideals that inspired those artists. Skagen
produces everyday works of art that prize simplicity over embellishment and
harmony over extravagance. Merging natural, high quality materials with clean,
uncomplicated composition, Skagen epitomizes the beauty of Danish Design.
 
Skagen watches and jewellery from the Watch and Jewellery Shop. On sale now, online..

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