Years ago there were watch makers and companies and now there are brands.
I love the appeal of an old mechanical watch but a watch is now so much more than a means of telling the time.
It is a piece of jewellery, a statement of personality and affordable enough to be able to have more than one of, depending on mood and occasion.
A lot negative is said about branding but it allows this to happen and makes the world a much more interesting place.
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